The American Farm Bureau Federation is taking steps to address consumer concerns about animal care on the farm. The group has launched the Conversations on Animal Care initiative - a comprehensive effort to support those farmers and ranchers eager to engage consumers in a positive dialogue on the issue. The initiative will also help livestock producers - through training - effectively share their own stories and insights on the care they provide.

For more on the initiative - visit www dot conversations on care dot com (www.conversationsoncare.com).