Cabela’s purchased S.I.R. in 2007 as a launching pad for the company’s planned expansion into Canada. The S.I.R. facilities acquired through the purchase became the headquarters for Cabela’s Canadian operations.

The Edmonton building’s exterior will reflect Cabela’s traditional store model with log construction, stonework, wood siding and metal roofing. A large glass storefront will allow customers to view much of the store’s interior as they approach the building.

Showcasing thousands of products, including hunting, fishing, camping, hiking, boating and wildlife-watching gear, as well as outdoor clothing and outdoor-themed gifts and furnishings, Cabela’s is famous for its strong brand and world-renowned reputation for delivering quality merchandise, value and legendary customer service.

“We’re looking forward to being a part of the Edmonton community and Canada’s legendary culture of hunting, fishing and outdoor recreation,” said Millner. “We expect to draw an exceptional local workforce made up of people who enthusiastically enjoy their sporting heritage and have expert knowledge of the outdoors.”